Munich based editorial and brand stylist for fashion and accessories content for global print and digital platforms and social media.
Karolin Helou was working as fashion editor for Madame for 18 years, before she started her own business ELOUKA. She is cooperating with international fashion and still life photographers, PR agencies and brands.
Elouka stands for her personal sophisticated and modern bohemian style, influenced by fashion, art, travelling and surf culture.
She has a strong interest in the environment and nature. The pollution of the oceans and the garbage problem have become a matter close to her heart. She have consciously decided against mass consumption and fashion as disposable products.
Together with like-minded colleagues, they launched www.thewearness.com, an online marketplace for sustainable, fair and high-quality fashion and beauty in May 2018.
Creativity in terms of fashion, style and innovation are her expertise.